Utilizing your customers’ feedback in a constructive way can help improve your customer relations as well as increase your business’s success. Here are some things to keep in mind when considering customer feedback surveys for your business.
https://daveschoenbeck.com/pro-tips-to-leverage-customer-feedback-surveys/
And…that’s a wrap for 2018! We are thrilled to report that we’ve published nearly 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role. Here’s our top 10 Hottest Blog Posts of 2018
https://mopinion.com/top-10-most-popular-mopinion-blog-posts-of-2018/
The fact that customer feedback is key has been established in all branches of doing business. One piece of the puzzle most professionals leave behind, however, is how to get quality feedback from customers.
So if you’re one of these professionals (retailers, businesspeople, salespeople, entrepreneurs, and “netrepreneurs”), this piece was crafted for you.
We’re here today to explain what quality customer/client feedback entails and consider 12 proven ways to get it, plus nuggets on how to use it. But first, what is customer feedback and why is it important?
https://www.accuwebhosting.com/blog/12-secrets-to-get-quality-customer-feedback-in-the-right-way/
We’ve made a habit of asking our customers for feedback. We ask for feedback inside our software. We ask for feedback via surveys. We ask for feedback after someone talks to a customer service representative. We gather feedback left on review sites. We ask for feedback from our Advisory Board. At last count, there are over 30 different channels through which we ask HubSpot customers for feedback.
Turns out, asking for feedback is the easy part. The hard part is acting on it.
https://blog.hubspot.com/service/ask-for-feedback-and-act-on-it/
Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia.
Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
https://www.retailtouchpoints.com/topics/shopper-experience/57-of-shoppers-abandon-customer-feedback-surveys-because-they-re-too-long/
Growing passenger numbers in an increasingly cosmopolitan world are forcing airports to step up their game to ensure that travellers are satisfied with services. As customer feedback becomes more and more crucial to reach this goal, digitalisation offers new ways of gathering and organising data.
https://www.airport-technology.com/features/how-is-digitalisation-improving-customer-feedback-at-airports/
In this white paper, Mopinion talks about the criticality of offering a personalised journey to online customers, how customer profiles are driven by digital feedback, as well as how to collect, analyse and report on both feedback data and customer data (with lots of practical tips).
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
I recently discussed the importance of getting Voice of the Customer (VOC) feedback and common methods, such as surveys, to understand customer perceptions and expectations across different touch points. To be effective and acquire actionable insights, questions must be designed with best practices applied. I also recommend a “test & learn” approach.
Writing and launching surveys has become a science and an art. I have seen cases where surveys have gone wrong because of undefined goals or wrong objectives. For example, if you consider the Net Promoter (NPS) question, you would not survey customers for the sole purpose of knowing IF they would recommend a company or its products. Instead, you should focus on understanding the reasons WHY customers would or would not refer. Also, you want to avoid asking leading questions that influence responder opinions, otherwise, you will not obtain “voice of the customer” feedback that is authentic and useful. While these are obvious tips, some things are not so clear like how much does survey question order matter?
http://customerthink.com/nps-survey-question-should-it-be-first-or-last/
We are all too familiar with customer feedback requests as they bombard us from every side: email signatures, website pop-ups, phone queues (“press 1 after this call to …”), even the grocery gal circles a survey she’d like us to take at the bottom of the receipt.
Companies seem eager to know what we think about everything. But does it work? Do they get our honest opinions? And do they get scientific data that helps them improve?
http://customerthink.com/how-to-invite-the-most-honest-customer-feedback/
Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
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