Forget about Beyonce & Jay-Z, Kim & Kanye, or David & Victoria. There’s a new power couple in town. Mopinion is proud to announce the new and robust Tealium and Mopinion integration; a powerful alliance between tag management and customer feedback that combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.
Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors on websites and mobile apps.
https://mopinion.com/tealium-and-mopinion-newest-data-power-couple/
Your brand identity is how you present your company. It includes various forms of communication and visuals, from language to logos, colours and fonts. Although all these elements are important, it’s also important to realise that people do business with people. So success comes from creating both a voice and visuals that work together. Relatable marketing efforts can go a long way to boost engagement and brands that make an emotional connection with their customers are twice as likely to retain them.
Here are some simple tips for bringing out your brand’s human side:
https://www.lancashirebusinessview.co.uk/humanising-your-brand-108371/
The UK has the world’s third largest e-commerce market and is under pressure to maintain its competitive position.
While UK firms are progressively investing in digital technology, the rapid expansion and introduction of new technologies and innovation results in a constantly changing and challenging landscape.
To remain competitive, and retain consumer loyalty, companies need to ensure they are ahead of their competitors, both nationally and internationally.
https://www.computerweekly.com/opinion/UK-winners-and-losers-in-digtal-tech/
Generic or not – almost every business uses contact and lead generation forms on their websites and mobile apps. Why? Because these types of forms are both customisable, fit-for-purpose and well…necessary. Want to start using your own stylish and effective form templates? Try one of our free generic form templates from the Survey Marketplace!
https://mopinion.com/free-easy-to-use-generic-form-templates/
Have you ever looked at your web statistics and found that your bounce rates are really high but your conversion rates are really low? You know that this isn’t a good sign, but you have no idea why it’s happening or how to fix it. So what now? In this blog, we will take a closer look at some of the best User Experience (UX) tools.
https://mopinion.com/best-user-experience-ux-tools-overview/
"Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success."
http://customerthink.com/transform-your-customer-journey-and-accelerate-growth/
Customer experience management (CXM) has become a new and pressing topic of discussion for CMOs across the globe – regardless of industry.
CXM is all about ensuring that a business offers a great service to the customer across its different touchpoints.
It may therefore sound obvious to state CXM must be audience or user-led, but surprisingly many businesses still believe they’ve got a handle on it by relying on their own viewpoints and opinions only.
https://econsultancy.com/10-ways-build-cxm-strategy-customer-experience/
Competitive product quality and price aren’t enough anymore. There’s no mistaking the fact that customer experience (CX) is a focus as a brand differentiator. According to a worldwide survey by Salesforce, 79 percent of consumers prioritize CX just as highly as products or services when doing business with a company. If that isn’t enough, according to 67 percent of respondents, their expectations are the highest they’ve ever been.
https://www.entrepreneur.com/article/321775/
Customer experience (CX) professionals have it so easy today. In the past we relied on surveys as our primary source of customer insights. Now with so many options for connecting with customers, CX professionals have it made!
But can so many options actually make it more difficult? How do you keep track of the options? How do you determine which are best for you? How do you pull everything together into one cohesive voice?
On second thought, maybe today’s CX professionals have it harder than I thought.
https://www.destinationcrm.com/Articles/Columns-Departments/Voice-of-the-Customer/How-Do-You-Listen-to-Your-Customers-128311.aspx/
In this webinar, Mopinion is joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two share some interesting details on how they gather and get the most out of their online customer feedback data, from collection and the application of triggering techniques, to managing/structuring the data and their key findings.
https://mopinion.com/missed-our-webinar-with-selfridges-group/
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