eringilliam

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  1. Launching a company is tricky, but staying in business over the long-term is even more of a challenge. One key component to finding success for years to come is that you’re able to keep your customers happy.

    The reality is that you’ll struggle to stay afloat when you aren’t able to build a solid book of business and reach your sales goals. It’s important to focus on a few critical aspects that will help to ensure you’re able to accomplish this goal and not have to shut your doors prematurely. Continue to work hard and stay focused on your client’s needs as you work through any issues that are holding you back from greatness.
    https://www.dynamicbusiness.com.au/small-business-resources/hot-tips/how-to-keep-your-customers-happy.html/
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  2. Business to Business (B2B) and Business to Consumers (B2C) companies adopt different methods to publicize their products or services in order to promote the brand and gain maximum profit from it. Companies try to put in an effort and come up with innovate ways to bring out the views of customers so as to gauge what is the market status of their product or service.

    Methods like customer surveys, product reviews on site or personalized review of customers on social media, targeting a specific group of audience to understand the trends, Qualitative research and more alike; are some of the ways to understand the market trends through customer reviews. Increasing online customer reviews create a state of dilemma in retailer’s mind about which reviews are correct and which are not. So by opting for third party market research surveys, do you seriously think you are building a high-end marketing strategy or just gathering information of customers which may or may not be useful?

    Well, to know the answer to this, answering several why, how, which and what is important. This will clear doubts of whether survey data collection is just a data collection instrument or a real marketing strategy.
    http://customerthink.com/customer-data-collection-shapes-your-marketing-strategy/
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  3. For a fast-growing startup, that first customer experience with your product or service is crucial. It’s easy for teams to be focused entirely on the product itself and not invest in the right steps to build out good customer support practices. However, with customers expecting more and more from the companies they do business with, businesses of all sizes need to start putting their customers front and center. Not sure where to start? Here are four tips to make sure you get it right from the very start.
    https://www.informationweek.com/customer-service-for-startups-get-it-right-from-the-beginning/a/d-id/1333067/
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  4. Did you know? Email is the ‘third most influential source of information for B2B audiences’. In fact, almost 60% of B2B marketers say email is their most effective channel when it comes to generating revenue. But it’s not only B2B marketers that value this form of marketing communication: almost 49% of B2C businesses use some sort of email automation as well. Seeing as how email marketing and email campaigns are so popular and widely used, there’s no doubting the competition is high. That is why it’s important to continuously measure the performance of your campaigns and make sure they’re in ‘tip-top’ shape so you’re not driven out by your competitors! Try one of our free email campaign survey templates from the Survey Marketplace!
    https://mopinion.com/free-email-campaign-survey-templates/
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  5. Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
    https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
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  6. When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face unique challenges and opportunities, and therefore, their sales and marketing strategies differ.
    https://www.business2community.com/b2b-marketing/how-b2b-brands-can-leverage-martech-customer-success-teams-to-reach-their-goals-02128279/
    Tags: , , , , by eringilliam (2018-10-17)
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  7. UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place. In fact, I can think of one tool in particular that may consider to be an extremely important currency when it comes to UX design. Let me introduce you to user feedback…
    https://mopinion.com/why-ux-designers-need-user-feedback/
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  8. Intelligent Sourcing magazine recently hosted a dinner in collaboration with Teleperformance in London where Mike Havard, CEO of Ember Group, and Julian Herbert from Everest Group discussed the future of the customer journey. The team from Teleperformance was also there to give feedback on the role of the customer experience (CX) supplier in managing modern customer journeys.

    The phrase “customer journey” has been discussed and argued over so much now that it’s in danger of becoming meaningless – which is a shame because at its best, analysis and understanding of it can improve client relations and ultimately make the bottom line healthier.

    Ultimately each business is unique and in many cases today the customer journey will be unique because we have moved so far in just one decade that it is now impossible to draw a simple step-by-step description of how a customer first hears about your brands and then moves all the way to making a purchase and (hopefully) becoming a fan.
    http://customerthink.com/what-is-the-future-of-the-customer-journey/
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  9. Marketers need to understand their customers’ individual personalities and situations, as well as their online browsing preferences, in order to deliver them the right messaging at the right time.

    Data is helping advertisers and brands know their audience and gain insights into customer behaviour. But for companies to use data successfully they need to understand the consumer on an individual level in addition to knowing what they search for online.
    https://www.telegraph.co.uk/business/business-reporter/customer-segmentation/
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  10. The ability to collect massive amounts of data represented a huge leap forward in customer service and communication when customer relationship management first hit the market as a marketing, sales and data management tool.

    However, CRMs weren't a holy grail. Data management is one thing. Using data to understand what customers really need (not just what you think they do) and how to engage them is another thing entirely.

    CRMs were not built to be nimble. Times change, customer expectations change, and the technology needs to change with it.

    Currently, predictive analytics and artificial intelligence promise the potential to revolutionize CRMs in truly meaningful ways, but rather than be hyperbolic about that potential, it's important to be pragmatic -- and that's not the same as being negative.
    https://www.crmbuyer.com/story/The-Trouble-With-CRM-Data-85616.html/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.