People, place, timing. These three components are the key ingredients which make up a moment — an opportunity to connect with someone there and then — whether that means awakening a sleepy subscriber when they’re passing by your store, or sending someone a handy service message to tell them they’re at the wrong flight departure gate.
The most obvious means for doing this now is mobile; but with great technology, comes great responsibility. Here are three things I’ve learned alongside my company’s customers, as we’ve explored what creating valuable moments really means for mobile.
https://thenextweb.com/contributors/2018/08/21/dont-send-push-notifications-unless-you-understand-your-customer/
Conducting surveys is a smart business practice that enables you keep your finger on the pulse of your organization. Surveys allow you to get critical feedback from the people who matter the most — your customers and employees.
You can use this feedback to make better business decisions that will ultimately strengthen your relationship with your audience and boost your organization’s success and bottom line.
These days you don’t even have to spend a whole lot on printing out paper questionnaires to distribute to survey takers. Whether you have plans to introduce a new line of products, expand your services, or organize a large event, an online survey offers a cost-effective and easy alternative to finding out whether your plans are viable.
Implementing survey best practices at every stage will ensure that you design a survey that asks all the right questions. This is most crucial to getting concrete answers that you can act on.
https://smallbiztrends.com/2018/08/best-practices-for-surveys.html/
If B2B sales leaders want to generate organic growth, they must strive to know their customers' businesses as well as or better than their customers do. They need to bring outcome-driven ideas and analytics-based solutions to meet customers' challenges.
This takes more than a periodic customer survey. It requires a sales approach that is steeped in advanced analytics.
https://www.finchannel.com/society/75241-the-biggest-factor-in-b2b-companies-growth-are-qualitative-customer-data/
Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.
https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/
Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending so-so surveys. Here are 4 foolproof ways to unlock powerful customer feedback through smarter surveys.
https://www.business2community.com/customer-experience/4-keys-to-an-effective-customer-survey-02096468/
"I enlisted the women of CS to explain how we’ve set up an effective customer feedback loop here at Roadmunk so that our product team can make the most of user feedback. Here’s a breakdown of our feedback loop at Roadmunk."
https://medium.com/product-to-product/creating-effective-customer-feedback-loops-for-product-teams-63e06416b5b/
If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer. This proves that the moment you put the customer at the core of your business, you’re already one step closer to success. And this is precisely why businesses are looking to customer feedback tools as a foundation for this success.
https://mopinion.com/30-best-customer-feedback-tools-an-overview/
If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, you’re certainly on the right track. Now all you’re going to need is a strategy that encompasses those goals, which – in the case of feedback – can be as simple as using a feedback form template, or at least understanding how a feedback form should be designed…
https://mopinion.com/the-best-feedback-form-templates-for-your-website/
It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting true value out of their website feedback tools I wanted to share with you:
Five Ways to get more from your website feedback tool – with learnings from the pro’s at TomTom, Aegon and BMW
https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
Customer experience is what sets you apart from your competition. A lot of dollars are being invested to analyze customers’ expectations and building technology that can enhance how customers perceive your brand.
There is a lot of action, but there are five technological innovations that are expected to take CX to the next level.
https://www.martechadvisor.com/articles/customer-experience-2/top-5-technological-innovations-that-will-impact-the-future-of-cx/
